Social-
Increasing concerns about IT security system-
Therefore a security surveillance system is provided by Jewellworld.com. More geographically diverse clients-
Therefore Jewellworld.com may have to provide more language versions of websites. Growing demand for more customized services-
The website setup, industry news cannot meet individual customers' needs,
Therefore more customised seviced may be introduced to meet the needs of customers. Technological-
Lack of IT support-
The IT tools, e.g. security surveillance system, web-conferencing
maybe too advanced that the resources of the jewellers cannot support.g.lack of knowledge The existing IT facilities of the jellewers cannot support the system, e.g. lagging
or they are not willing to do so, because a high cost will be incurred. Opportunities-
More revenue streams
Carry out R&D so as to penetrate into the traditional Jewellers. More revenue streams can be produced. Future pool of computer literate
By providing training for their B2B members, Jewellworld.com can become a full blown IT service company specialised in the jewellery industry. Threats-
Competitors may emerge (other online jewellery industry portals)
The high cost of supporting the services provided by the Jewellworld.com may discourage the jewellers.
More customised services may be required to serve the more geographical diverse clients. | 
